DeMario Lofties born in Memphis,tn March 23, 1980. Native of Orange Mound. Demario graduated from Melrose High in 1998, he was a member of the Golden Wildcats Football team, he also was a Marching Band member. DeMario attended Lane College in Jackson,Tn 1998-2000. DeMario love sports, music, art and entertainment. As a youth DeMario was interested in music, sport and graphic design but once he reach the age of 17. He started to focus of music and film, He started to write his own music and recording it in 2002.

In 2006 DeMario started up Yostreet Entertainment. His goal was to be able to recording music and produce music video's.

 In 2010 he change the Yostreet Entertainment to YOSTREET FILMZ with the name DeMario had a new stronger vision for the future of YOSTREET FILMZ. Yostreet Filmz open up new doors in the industry, DeMario started to work with local artist in Memphis.

Yostreet Filmz has been up and running for 10 years now. DeMario has produce over 300 videos and 1000 graphic artwork.

DeMario Lofties is the CEO/OWNER of Yostreet Filmz, Demario started up Street Factory Production when he attended Southwest Community College. His goal was to have a full studio production company under the YOSTREET FILMZ Brand.